It was almost an inevitability.
Unproven medicine seller Intramed Ltd (sometimes registered in Switzerland, sometimes in Guernsey sometimes Colchester, UK) has, yet again, been pulled up by the Advertising Standards Authority for making silly claims about its untested, proof-free, 'natural' arthritis reliever and indeed reverser.
Artrosilium-associated quackery has been one of the biggest draws to this site from Google, so there is no shortage of people looking for it - I've blogged it a few times before.
Of course, if you're selling evidence-free quack medicines, there is no need to limit it to one ailment - the most recent piece of marketing nonsense to come from Intramed insisted that Artrosilium was also taken for:
Pains, inflammations, skin problems, burns, sunburns, sinus, nasal congestion, prostate, rashes, canker sores, restore your nails' youthful appearance and to stop hair loss.
Once again (and for the 5th time in 12 months) Intramed were slapped by the ASA. Intramed said they wouldn't do it again, honest guv.
Seeing as I'm in the mood for writing complaining letters, (and given the ASA can't actually *do* anything about Intramed) I've decided to complain to the Guernsey Authorities and see what happens - possibly not much, but there's something in my head saying that this is not 'right' - a company should not be allowed to continually flout the advertising guidelines regarding a 'medicinal' product, with the sole purpose of giving lots of arthrites false hope and making lots of money at their expense.
I'll keep you posted, but I'll wager ten shiny new pence that this won't be the last time the ASA and Intramed will discuss their adverts in 2009.
UPDATE: They lasted 2 days before yet another ASA ruling against them. Now someone owes me 10p.