Anyway, the airwaves and dead-tree media have been choc-a-bloc-a-detox (see? ok, fair point) with Sense About Science once again announcing to the world the ridiculousness of 'detox' diets and products.
In his post "Detox: Nonsense for the Gullible", David Colquhoun has nicely laid out the bones of the story, as well as the list of media outlets that ran the story.
One such place that picked it up was BBC Radio 4's flagship news program, Today. The interview was with science-behemoth Dr Ben Goldacre of Bad Science and Nas Amir Ahmadi, managing director of Detox-in-a box, now named Bollox-in-a-box, or indeed, Quack-in-a-box.
The interview can be found here, or even better, at Ben's own site, which has a marvellous discussion attached. During the interview, Dr Goldacre questions the validity of saying that detox can remove heavy metals from the body, claiming it is scaremongering and overcomplicates dieting and thereby disempowering. He questioned Amir directly as to what proof there was of detox removing cadmium from the body, to which the reponse was:
Well, we haven't actually made any claims on our website regarding cadmium or mercury, so I don't actually know what claims you are referring to.The relevant quote from the Detox-is-for-cocks' website:
... a quote that was removed at 10.02am this morning, about 100 minutes after the interview.
Detox is a bodily process that transforms health threatening toxic substances from our environment, diets, as well as our own bodies into something harmless or excreted.
Orange Couscous Detox Food - One of the most complex detoxification functions is against heavy metals such as lead, mercury, cadminum [sic], nickel, arsenic, and aluminum.
They have now updated their website to include an apology to Dr Ben:
We acknowledge that Dr Ben Goldacre was correct at the time of interview that the Detox in a Box website did contain the words '"One of the most complex detoxification functions is against heavy metals such as lead, mercury, cadminium, nickel, arsenic, and aluminum" and apologise for not confirming this at the time. The website has now been amended to avoid any further confusion.”I hope BBC Radio 4 will mention it in tomorrow's program.
What's immensely silly, is that the website still contains the claim about heavy metals, just without the list of them.
One of the most complex detoxification functions is against heavy metals.An apology, but no understanding of the nonsense they are spouting.
Anyone who buys Detox-in-the-docks products or any detox product is a simple misguided fool and as always, there will be quacks ready to detox them of their money.