The first in May 2008 was for selling herbal pills that purported to sort out prostate problems and raise your sexual game; the second in Sept 2008 was promoting more herbal pills (more specifically gingko biloba) which claimed:
By taking just two capsules of Ginkgo Biloba each day you will cope better with stress; your blood pressure will return to normal, a little more each day; your cholesterol level will fall, your short term memory will improve; after just a few days, you'll feel as though you've fallen into a real fountain of youth
The third, that came out this week, was for Vitasvelt, another herbal pill that:
is currently the only slimming product that can give you these amazing results thanks to the powerful action of Negative Calories, Lose 22lbs easily! 100% natural! Each capsule is packed with all the goodness found in 7 1/2 lbs of fresh cut vegetables! VitaSvelt - Lose weight fast eating your favourite foodsAll three are unsubstantiated drivel.
Three wrist slaps in one year and there is nothing anybody can do about it. Intramed Ltd are free to continue selling their outlandish snake oil and I have no doubt it'll only be a matter of time before they do it again.
Their online shop, Health & Harmony Direct is a textbook study on the business of quackery.
The ASA have asked the Committees of Advertising Practice (CAP) to inform its media members of the problem with IntraMed. I'll not hold my breath.