In case you didn't know (and apart from knowledgeable bloggers and sugar-pill providers, you probably didn't) it was Homeopathy Awareness Week this week, from the 14th - 21st June 2008.
Although I am fairly biased in my view, it's pretty clear that the week was largely a waste of time and went unnoticed by the general public.
It's hardly an ASTM method, I know, but a pretty good way of finding out how successful your media campaign was, is to use Google.
As I write this (17.11pm 20th June 2008) the Google return for "Homeopathy Awareness Week" gives the following results:
1. Society of Homeopaths website and their PR for this momentous week.
2. The Quackometer's excellent article on "Self Awareness in Homeopathy Awareness Week"
3. PR Newswire story with information of Homeopathy Awareness Week 2002
4. The NHS National Library for Health's entry on Homeopathy Awareness Week 2007
5. Apathy Sketchpad's comprehensive roundup of misconceptions of homeopathy in the media this week.
6. The Skeptic Magazine newspaper - against homeopathy
7. "Journey Through a Burning Mind" blog spelling out how nonsense homeopathy is - and it's directed at World Homeopathy Awareness Week last April.
So, in the three horse race of homeopathy vs Science vs irrelevant information, I would say the score is 1 : 4 : 2. Way to go, PR!
I think it's clear that Homeopathy Awareness Week has passed by without anyone realising it, and if it wasn't for Bad Science bloggers pointing out the nonsense of trying to cure diseases using sugar pills, I'm not sure even the homeopaths would have known.